About the NORTH LATITUDE DENIM

Who is he?

We create a powerful new look; a complete wardrobe for the authentic urban guy with the urge to live the city life. He challenges convention and boring traditions. He's confident and never settles for less. He is defined by his clothes and makes a statement in his casual denim look.

The NORTH LATITUDE DENIM man's life experience makes him the man he is today, independent and influential. He doesn't worry about tomorrow, but lives in the present. He is young at heart, humorous, playful and has the power to determine action without limitations.